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ORIGIN STORY · 02 OF 5

新疆 · XINJIANG, CHINA

新疆
番茄 · 面粉 Xinjiang
Tomato & Flour

From the Tianshan basin — the agricultural backbone of modern China.

来自天山脚下、中国农业现代化的脊梁

Read time

9 min

In this issue

· 故事开场Opening
· 产地背景Origin
· 3 个理由3 reasons
· 支撑产品Powered products
· 延伸阅读Related reading

01 / Opening

一片土地,两件世界级的事 One land, two world-class stories.

One land, two world-class stories. 一片土地,两件世界级的事

全世界每喝下四瓶番茄酱,就有一瓶来自新疆。这个数据写在世界加工番茄理事会的年报里,听起来像广告口号——但它是真的。新疆昌吉、博州、塔城三大产区的加工番茄,占据中国 90% 的产量、世界贸易的 25% 份额,是中国农业为数不多在全球供应链里真正占据上游的品类。

One in every four bottles of tomato paste consumed worldwide comes from Xinjiang. The figure appears in the World Processing Tomato Council's annual report — it sounds like marketing copy, but it's accurate. Across the three production zones of Changji, Bortala, and Tacheng, Xinjiang produces 90% of China's processing tomatoes and supplies 25% of global trade — one of the rare categories where Chinese agriculture sits genuinely upstream in the world's food chain.

再往天山东麓走 200 公里,是奇台县。这里的旱田小麦不像河南、山东那样追求产量,而是追求面粉品质——中筋至中强筋的奇台面粉,是中国地理标志保护产品,也是花花食界做"中式劲道 + 西式应用"融合面食的关键载体。

Drive another 200 kilometers east along the Tianshan range, and you arrive in Qitai County. The wheat grown here doesn't chase yield like the fields of Henan or Shandong — it chases quality. Medium to medium-strong gluten Qitai flour is a Chinese Geographical Indication product, and the foundation of our "Chinese chewiness, Western application" fusion noodle line.

番茄是花花食界的压舱石。面粉是花花食界主食产品的载体。它们都来自同一片土地——新疆。

Tomato is our anchor. Flour is the carrier for our staple-food line. They come from the same land — Xinjiang.

“番茄是讲数字的。面粉是讲口感的。
新疆把两件事情都做到了世界级。”

“Tomato is a story of scale.
Flour is a story of texture.
Xinjiang does both at world-class level.”

—— 花花食界研发主厨 — Foodvio R&D Chef

02 / Origin

天山脚下的两条线 Two lines under the Tianshan range.

Two lines under the Tianshan range. 天山脚下的两条线

从乌鲁木齐往北走,准噶尔盆地南缘。这里的日光时间长、昼夜温差大、降水稀少——这恰好是加工番茄需要的所有条件。番茄红素含量高、糖度集中、果肉厚实,做成番茄酱后浓度自然就高,不需要额外浓缩。

Head north from Urumqi to the southern edge of the Junggar Basin. Long sunlight, sharp day-night temperature swings, scarce rainfall — exactly what processing tomatoes demand. The fruit develops dense lycopene, concentrated sugars, and thick flesh, yielding paste with naturally high solids — no over-concentration needed.

从乌鲁木齐往东走,昌吉以东 100 公里,是奇台。这里的旱田小麦完全靠天山雪水补给,生长周期更长、籽粒密度更大、蛋白质结构更稳定。奇台县是中国少数几个能稳定产出中强筋小麦的旱地产区之一。

Head east instead — 100 kilometers past Changji — and you reach Qitai. The dryland wheat here is fed entirely by Tianshan snowmelt. A longer growing cycle, denser kernels, more stable protein structure. Qitai is one of the few dryland regions in China that consistently produces medium-strong gluten wheat.

番茄走精深加工 → 出口 25% 全球份额。面粉走地标保护 → 走差异化定位。这是新疆给中国农业的两份答卷。

Tomato goes through deep processing — exporting 25% of global volume. Flour stays close to home, holding its differentiated GI status. Two answers from one land.

03 / Why we chose it

为什么花花同时选了这两样? Why we chose both.

Three reasons. From a chef's notebook. 三个理由 · 来自主厨笔记

番茄红素 —— 颜色就是产品语言 Lycopene — color is the product's language

对披萨酱、意面酱来说,番茄的颜色一半决定了产品的成败。新疆加工番茄的番茄红素含量比内陆产区高 20-30%,煮出来的酱汁颜色沉稳、不发橘、不发暗——这是花花披萨酱底色的关键。客户第一眼看到酱汁的颜色,就已经在心里给产品打分。

For pizza and pasta sauce, the color of the tomato is half the product. Xinjiang's lycopene content runs 20-30% higher than inland zones, producing sauce with deep, stable color — never orange, never dull. This is the visual foundation of our pizza base. Customers grade the product the moment they see the color.

全球叙事 —— 我们和意大利、加州在同一张牌桌上 A global narrative — we sit at the same table as Italy and California

全世界做加工番茄的产区,只有三个真正进入全球供应链:意大利、美国加州、中国新疆。当我们对国际客户讲"花花用的番茄,来自全球前三的产区之一",这不是市场宣传——这是事实。这一点,让花花在出海时少了一层解释成本。

Only three regions in the world supply processing tomatoes at scale to the global trade: Italy, California, Xinjiang. When we tell international buyers "our tomatoes come from one of the world's top three" — that isn't marketing. It's fact. It removes a layer of explanation when we go overseas.

面粉差异化 —— 不对标 00 号,做"融合面食" Flour differentiation — we don't chase Italian 00; we make fusion staples

诚实地说,新疆面粉不是高筋小麦的核心产区,直接对标意大利 00 号面粉是不老实的。但奇台中筋至中强筋面粉,恰好是"中式拉面、馒头"和"西式焗饭饼底、Calzone"的交集。我们做"中式劲道 + 西式应用"的融合面食,这种面粉是最合适的——这是定位差异化,不是性能比较。

Honestly: Xinjiang isn't China's core zone for high-gluten wheat. Pretending Qitai flour rivals Italian 00 would be dishonest. What Qitai's medium-strong gluten flour does well is the intersection — Chinese-style chewiness for ramen and mantou, Western application for baked rice crusts and calzone. For our fusion staples, this flour is the right tool. It's positioning, not comparison.

04 / What it powers

它支撑了哪些产品? What this land powers.

From one land — three product lines. 一片土地 · 三条产品线

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经典披萨酱底Classic Pizza Sauce Base

Classic Pizza Sauce经典披萨酱底

新疆番茄为唯一原料 · 浓度自然达标 · 适合 Foodservice 与中央厨房 Single-origin Xinjiang tomato · natural density · for foodservice and central kitchens

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意大利风味意面酱Italian-Style Pasta Sauce

Italian Pasta Sauce意大利风味意面酱

新疆番茄 + 意式主厨配方 · 比纯进口酱便宜 40% · 不输意大利原产品质 Xinjiang tomato + Italy-trained chef recipe · 40% below imported price · matches Italian quality

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中西融合面食饼底Fusion Noodle & Pizza Crust

Fusion Crust & Noodle中西融合面食饼底

奇台中强筋面粉 · 厚饼底 / 拉面 / 焗饭壳通用 · 中式劲道感 + 西式造型 Qitai medium-strong gluten flour · thick crust / ramen / baked rice shell · Chinese chew, Western form

查看全部 15+ 款新疆系列产品 See all 15+ products powered by Xinjiang →

05 / Related Reading

故事讲完了。
现在,让你尝一口? The story is told.
Now, would you like to taste it?

15+ 款使用新疆番茄与奇台面粉的产品 · 从经典披萨酱到融合面食 · 申请样品组合,亲自感受这片土地的力量。 15+ products powered by Xinjiang tomato and Qitai flour — from classic pizza sauce to fusion staples. Request a sample pack and feel the land firsthand.